Monday, 11 August 2008
Gili appoints Bipasha Basu as brand ambassador
Businessofcinema.com Team, 07/08/08
Mumbai: After roping in Katrina Kaif as the ambassador for Nakshatra Diamond jewellery, Gitanjali Group has now appointed Bipasha Basu as its new brand ambassador for Gili.
Gitanjali Group chairman Mehul Choksi said, "In our effort to find the right brand ambassador for Gili - a brand of mass appeal, we have stumbled upon the gorgeous and vivacious actress Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but also we feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili."
Basu said, "It gives me immense pleasure to be associated with a prestigious brand like Gili. I personally endorse it as I can totally depend on the brand value. Diamonds are a girl's best friend and Gili offers a wide range of diamonds to choose from. I hope this association is amiable and mutually profitable."Thursday, 07 August 2008
Bipasha Basu signed as the brand ambassador of Sugar Free Gold
By Bollywood Hungama News Network, August 6, 2008
Bipasha Basu is one actress who is not only known for her acting prowess but also for her stunning figure. The actress is a complete fitness freak and swears by healthy ways of living. Hence, it comes as no surprise when pharmaceutical company Cadilla decided to appoint Bipasha as the brand ambassador for its brand Sugar Free Gold.
Apparently, Bipasha was zeroed in as the brand ambassador for Sugar Free Gold as she truly is a fitness icon among the youth and hence would help in creating the necessary awareness among the consumers.
As per the contract, Bips will feature across all Sugar Free Gold communication, including advertisements on TV, outdoor, print, radio and other media.
Well, being a fitness freak has surely helped Bips bag yet another endorsement deal