Producer Meka Muralikrishna and director Mahesh Babu of Prem Adda starring actor-director Prem are peeved with Karnataka Film Chamber of Commerce. The reason is nothing but KFCC has issued a letter to all the major newspapers of Karnataka not to carry the film’s advertisement until the size of the title is not corrected.
One has to travel down memory lane to understand the problem of Prem Adda title correctly. Director turned actor Prem had registered the title Adda long back and had renewed the title many times. But when the title’s date was expired, producer B K Srinivas registered the same title under his banner. Prem claimed that as he had registered the title much before and has already making a film under that name, he must be given the title for which the KFCC refused.
However, Prem changed the title to Prem Adda and has already finished the shooting of the film. Prem not only kept the title against KFCC’s order but also designed the title in such a way that Prem was written in a small size, while Adda was written in a big fontsize. Prem wanted it in such a way that, those who see the title must recognize it as only Adda and not Prem Adda.
With Prem challenging them in such a way, the KFCC issued a letter to him instructing that Prem and Adda words must be in the same size. The KFCC also issued letters to all the major newspapers instructing them to not to carry the advertisement, until the font size of the title is not changed. Now with many newspapers rejecting to print the advertisement, the makers of Prem Adda are disturbed that they will not change the font size of the title at any cost and will remain as it is.
“We have designed the title after consulting astrologers and vasthu experts about the size and shape of the title. In case the KFCC objects, we are ready to go to court,” said Murali Krishna. Director Mahesh Babu said that it is the creative job of a director to keep the title as he wishes and it should not be bothered by anybody.